Tag Archives: Conversion

How Long Should a Landing Page Be? Simple tips for getting it right – with case studies

Should I go long or short-form? Is there too much content on my landing page? Should I write more copy? If you find yourself asking these questions over and over again, you’re in luck! Because this article will help you find the answer – every time. When it comes to landing page length, market...
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CRO Experts Reveal Their Biggest AB Testing Mistakes

10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

A/B testing is much more difficult and complex than most vendors and blog posts would have you think. There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business. In this article, 10 CRO experts ...
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Optimizing Irrational Decisions – How conversion optimization helped a nonprofit increase donations by 274%

Atul Tandon, a veteran nonprofit marketer who has been instrumental in taking World Vision from a $350 Million dollar organization to over $1 Billion in annual revenue, once said, “Donating is an irrational decision.” And he’s right.  If you think about it, when you donate, you give money t...
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10 Call-to-Action Case Studies w/ Takeaways & Examples from Real Button Tests

When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit. Even minor tweaks to button design and a copy can have a major impact on conversions. Here are 10 examples from A/B tests I’ve conducted, where I’ve experimented with everything from...
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Website Copywriting – 4 Common Sources of Friction and How to Overcome Them

4 years of research and over 250 A/B split tests have taught me a lot about website copywriting. One of the most important lessons is that friction kills conversion. The good news is that reducing friction is one of the most effective ways of increasing conversion. The bad news is that it can be d...
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