Anil Valvi

Improve Conversions

5 Tricks for Getting Deeper Visitor Insight with Your Current CRO Tools

Conversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper. In fact, often all you have to do is take adva...
Read More

10 Call-to-Action Case Studies w/ Takeaways & Examples from Real Button Tests

When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit. Even minor tweaks to button design and a copy can have a major impact on conversions. Here are 10 examples from A/B tests I’ve conducted, where I’ve experimented with everything from...
Read More

Website Copywriting – 4 Common Sources of Friction and How to Overcome Them

4 years of research and over 250 A/B split tests have taught me a lot about website copywriting. One of the most important lessons is that friction kills conversion. The good news is that reducing friction is one of the most effective ways of increasing conversion. The bad news is that it can be d...
Read More

The Top 12 Content Marketing Tips from 3 Groundbreaking Thought Leaders

When I hear the words “content marketing”, I automatically think of Sean Work of KISSmetrics, Oli Gardner of Unbounce.com, and Marcus Sheridan of TheSalesLion.com. These 3 guys really get what content and inbound is all about, moreover, few have more hands-on experience then them. In t...
Read More

How Moving the Call-to-Action below the Fold Generated a 304% Lift in Conversions

“Your call-to-action should always be above the fold!” You’ve probably come across that golden rule of optimization more than a few times. Chances are, you’ve used the rule yourself. Years ago, I followed it religiously! But then I started testing, and guess what I found out? It doesn’t ...
Read More