Conversion Rate Optimization

How Long Should a Landing Page Be? Simple tips for getting it right – with case studies

Should I go long or short-form? Is there too much content on my landing page? Should I write more copy? If you find yourself asking these questions over and over again, you’re in luck! Because this article will help you find the answer – every time. When it comes to landing page length, marketers seem to be …

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CRO Experts Reveal Their Biggest AB Testing Mistakes

10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

A/B testing is much more difficult and complex than most vendors and blog posts would have you think. There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business. In this article, 10 CRO experts with extensive hands-on experience will reveal their biggest A/B …

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Optimizing Irrational Decisions – How conversion optimization helped a nonprofit increase donations by 274%

Atul Tandon, a veteran nonprofit marketer who has been instrumental in taking World Vision from a $350 Million dollar organization to over $1 Billion in annual revenue, once said, “Donating is an irrational decision.” And he’s right.  If you think about it, when you donate, you give money to an organization and receive no material benefit in …

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5 Tricks for Getting Deeper Visitor Insight with Your Current CRO Tools

Conversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper. In fact, often all you have to do is take advantage of the …

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10 Call-to-Action Case Studies w/ Takeaways & Examples from Real Button Tests

When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit. Even minor tweaks to button design and a copy can have a major impact on conversions. Here are 10 examples from A/B tests I’ve conducted, where I’ve experimented with everything from copy and button design over to the placement of the button.

How Moving the Call-to-Action below the Fold Generated a 304% Lift in Conversions

“Your call-to-action should always be above the fold!” You’ve probably come across that golden rule of optimization more than a few times. Chances are, you’ve used the rule yourself. Years ago, I followed it religiously! But then I started testing, and guess what I found out? It doesn’t hold up in practice. Here’s a case study where …

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