When I hear the words “content marketing”, I automatically think of Sean Work of KISSmetrics, Oli Gardner of Unbounce.com, and Marcus Sheridan of TheSalesLion.com. These 3 guys really get what content and inbound is all about, moreover, few have more hands-on experience then them. In this article, they each give you their top 3 tips for content marketing success.
Content Marketing isn’t about having a blog with a bunch of SEO articles or creating something that gets a ton of “shares”. Content Marketing is about loving what you do so much that you’re compelled to tell the whole world how you can help them.
In this category, you’ll find interviews with content marketing thought leaders, as well as articles and how-to guides that will help you turn your enthusiasm and expert knowledge into marketable content that will turn visitors into loyal customers.