The Top 12 Content Marketing Tips from 3 Groundbreaking Thought Leaders

When I hear the words “content marketing”, I automatically think of Sean Work of KISSmetrics, Oli Gardner of Unbounce.com, and Marcus Sheridan of TheSalesLion.com. These 3 guys really get what content and inbound is all about, moreover, few have more hands-on experience then them. In this article, they each give you their top 3 tips for content marketing success.

How Moving the Call-to-Action below the Fold Generated a 304% Lift in Conversions

“Your call-to-action should always be above the fold!” You’ve probably come across that golden rule of optimization more than a few times. Chances are, you’ve used the rule yourself. Years ago, I followed it religiously! But then I started testing, and guess what I found out? It doesn’t hold up in practice. Here’s a case study where …

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