If you’re looking for a way to generate more leads and better leads from your online marketing campaigns, add lead validation to your process.
Lead validation is a human activity that adds depth and detail to computer- generated analytics.
The lead validator listens to recordings of phone inquiries and reads website form submissions to separate true sales leads from non-lead conversions.
Lead validation is a big deal because, as you will see in the presentation below, non- leads comprise about HALF of all website conversions.
If you base your campaign tests on conversion data rather than lead data, you’re conclusions will be off the mark, possibly leading you to make campaign changes that make your campaigns worse.
For a deep understanding of lead validation, please review the presentation below. Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is a Partner and Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.