Tag: conversions

5 Tricks for Getting Deeper Visitor Insight with Your Current CRO Tools

Conversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to…

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How Moving the Call-to-Action below the Fold Generated a 304% Lift in Conversions

“Your call-to-action should always be above the fold!” You’ve probably come across that golden rule of optimization more than a few times. Chances are, you’ve used the rule yourself. Years ago, I followed it religiously! But then I started…

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