Tag: Conversion

How Long Should a Landing Page Be? Simple tips for getting it right – with case studies

Should I go long or short-form? Is there too much content on my landing page? Should I write more copy? If you find yourself asking these questions over and over again, you’re in luck! Because this article will help you…

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10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

CRO Experts Reveal Their Biggest AB Testing Mistakes

A/B testing is much more difficult and complex than most vendors and blog posts would have you think. There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good…

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Optimizing Irrational Decisions – How conversion optimization helped a nonprofit increase donations by 274%

Atul Tandon, a veteran nonprofit marketer who has been instrumental in taking World Vision from a $350 Million dollar organization to over $1 Billion in annual revenue, once said, “Donating is an irrational decision.” And he’s right.  If you think…

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10 Call-to-Action Case Studies w/ Takeaways & Examples from Real Button Tests

When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit. Even minor tweaks to button design and a copy can have a major impact on conversions. Here are 10 examples from A/B tests I’ve conducted, where…

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Website Copywriting – 4 Common Sources of Friction and How to Overcome Them

4 years of research and over 250 A/B split tests have taught me a lot about website copywriting. One of the most important lessons is that friction kills conversion. The good news is that reducing friction is one of the…

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