By combining our Google Plus profile page our website we assume enrich the search results. This phenomenon of enhanced search results called Rich Snippets. I advise you to do this too, since it will result in higher CTR, so more visitors to your site. The last six months, Google has to know how to explain, but that connection through various publications much remained unclear. However, lately it seems dust descended and is therefore the right time to the methodology unambiguously to write once. Because it works.
The difference is obvious: there is a photo, including an extra line with author information. It is “by Your Name” link to my Google Plus profile page, where Google also picks the picture and picks an overview page about all publications from “More by Your Name” link. This enrichment of the results takes place at all, i.e. both the searchers who are logged and not logged into their Google account.
But there is more going on with this phenomenon. Besides being good for the CTR, we have some more important step, put by linking pages to individuals in the development of the Semantic Web (Web3.0). Before discussing more about this, let’s first discuss about technique of coupling.
How can you ensure that appear? Also your results later enriched in this way First you then of course write articles or have written. For example, if you have a shop and there alone product is displayed, then there are no reason to explain an author with a link. You can, of course, launch a blog for your shop, where you write posts on topics related to your business. This is always a very good and proven method to bring traffic to your website. Now you can attach a message about your and about your company with your Google Plus Profile. But exactly how does this link work?
The coupling must lie on two sides:
- Link your messages to your Google Plus profile page
- Link your Google Plus profile page on your site
Because the link is on two sides, Google can consider them as verified. Linking messages to your Google Plus profile page can proceed directly, or via an intermediate author page. Many blogs have namely a specific author page within the site. Right at the top of this article, you see “by Your Name” where your name linking to such author page within your own site. If you would allow writing in your blog, so other authors get their own author page. Then WordPress automatically arranges all by author/page within the domain.
If there is no such author page within the domain, then you can link your author name (which must be somewhere on the page with the message) to one of the following two ways to your Google Plus profile page. Here you can introduce your name and Google Plus profile page use:
<a href=”https://plus.google.com/(Profile number)?rel=author”> Your Name</ a>
<a rel=”author” “href=https://plus.google.com/(Profile number)”> Your name</ a>
Here is the rel = “author” which can therefore be added as an additional argument to the link to the Google Plus profile page, or as an additional attribute of the <a href> markup. However, both solutions have the same effect. The first solution is easier to implement, but generally the second solution which is more attractive because it fits with the latest HTML5 conventions.
You must then submit the link to your Google Plus profile page to the site in which you publish your articles. You can do this by indicating on which sites you contribute your Google Plus profile. If you click on your Google Plus profile page on “Edit Profile”, then scroll down to the field “Contributor to”. You can enter the domain name of your website. This does so only once per site! In this way, the coupling is therefore placed in both directions.
If the name of the author points to an intermediate author page within your domain, then it becomes a complex carbon copy. The author, link rel = “author” can be added to the link to the author page. Visit the Google Plus profile page using your profile code, where profile pages can be linked with the author’s profile page within my own site and Google Plus profile page.
On the page with the message written by you, you can link to the author’s own page within your site in following way:
<a rel=”author” “http://www.YourSite.com/seo-blog/author/admin/”>Your Name</ a>
If you deployed above, the code and its impact on the search results (the rich snippets) are tested using the so-called Rich Snippets Testing Tool from Google. It may take time for the search results of your site actually enriched with author information.
Finally, I would just add a broader perspective phenomena. Besides being good for the CTR when we stand some more, it is especially an important step of linking pages to individuals namely the development of the Semantic Web (Web3.0). As you probably are aware that the concept of Google PageRank is central in determining the order of search results, although this concept over the years has undergone many refinements, it is the still the same: every page on the web has its own PageRank number that represents the degree of popularity of the page. The popularity is then determined by the references, both from their own site and from other sites. The higher the popularity of the referring page (divided by the total number of links on that page), the greater the effect on your site.
Slowly but surely I expect a shift towards something like a Social Position (sometimes called Author Rank). The web pages are no longer central, but people of flesh and blood, of course, still be represented by their virtual social presence through their social profiles. So when Google moved through the Google Plus profile page, but also Twitter, LinkedIn and Facebook, we have our own social profile pages. Our Social Rank will be our popularity, which in turn can be produced from the number of followers, connections and friends combined with their individual popularity.
In short, a lot is already clear, but we may expect that in the coming years so much more in this area to happen simultaneously. As described above but with what we already make a good first step through the great phenomenon of the Rich Snippets.