Category : Conversion Rate Optimization

Conversion Rate Optimization Growth Hacking

Validation Boosts Website Lead Production

If you’re looking for a way to generate more leads and better leads from your online marketing campaigns, add lead validation to your process.

Lead validation is a human activity that adds depth and detail to computer- generated analytics.

The lead validator listens to recordings of phone inquiries and reads website form submissions to separate true sales leads from non-lead conversions.

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Conversion Rate Optimization

5 Tricks for Getting Deeper Visitor Insight with Your Current CRO Tools

Conversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper. In fact, often all you have to do is take advantage of the more advanced features of your current tools.

Here are 5 tricks for how to get deeper visitor insight without investing in new tools.

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Conversion Rate Optimization

10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

A/B testing is much more difficult and complex than most vendors and blog posts would have you think.

There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business.

In this article, 10 CRO experts with extensive hands-on experience will reveal their biggest A/B testing mistakes so you can learn from them an avoid these pitfalls yourself.

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Conversion Rate Optimization

Optimizing Irrational Decisions – How conversion optimization helped a nonprofit increase donations by 274%

Atul Tandon, a veteran nonprofit marketer who has been instrumental in taking World Vision from a $350 Million dollar organization to over $1 Billion in annual revenue, once said, Donating is an irrational decision. And hes right.  If you think about it, when you donate, you give money to an organization and receive no material benefit in return. In fact, in most cases the benefit usually goes to someone else. 

But there is a benefit to the donor. That benefit, however, is much more difficult to define, and it depends on who the donor is and whats motivating them to give. Some give out of a sense or duty or responsibility. This is typical of the older generations of donors, while younger donors need to be inspired in order to give. They need to know that they will be making a difference.

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Conversion Rate Optimization

10 Call-to-Action Case Studies w/ Takeaways & Examples from Real Button Tests

When it comes to conversion rate optimization, your call-to-action buttons are the ultimate low-hanging fruit. Even minor tweaks to button design and copy can have major impact on conversions.

Here are 10 examples from A/B tests I’ve conducted, where I’ve experimented with everything from copy and button design over to the placement of the button.

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Conversion Rate Optimization

How Long Should a Landing Page Be? Simple tips for getting it right with case studies

Landing Page Be Simple tips

Should I go long or short-form? Is there too much content on my landing page? Should I write more copy?

If you find yourself asking these questions over and over again, you’re in luck! Because this article will help you find the answer – every time.

When it comes to landing page length, marketers seem to be divided into two groups: those who swear to long-form, and those who swear to short-form.

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