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Lead Form Optimization: How Simplifying a 3-Step Form Generated a 30% Conversion Lift

Lead Form Optimization: How Simplifying a 3-Step Form Generated a 30% Conversion Lift

Let’s face it – filling out forms sucks. Nobody really enjoys it. Nevertheless, a lot of people endure it because it’s the only way get to the good stuff “behind the form”. The easier and simpler you make the process of filling out your forms, the more conversions you are likely to get.

Here’s a case study where simplifying a 3-step lead gen form increased the completion rate by 30%. I made extensive changes to the form, and in this post we’ll go over all of them one by one. Check out the case study and use it as inspiration for your own experiments. Read More

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