Digital Marketing Search Marketing

What to Consider Before Hiring an SEO Company

From time to time, businesses will find that they are just not really satisfied when it comes to their SEO.  Most of the time when they are not happy with their SEO results, they find that it has a lot to do with their expectations not being met.

Usually, the client and the company that is doing the SEO will meet and discuss ways that they can improve, and if no improvement is made then they may part their separate ways.

Here are a few things that you should do after you have hired an SEO consultant to improve your chances of having your expectations met.

Agree on Keywords

You should agree to the keywords that you will be using, as this is the best way for you to get an accurate measurement of your SEO performance.

You should work together to compile a list of keywords that are specific to your particular industry. The performance of the keywords that you choose should be measured every week by both you and your consultant.

Stay in Contact

It might be an obvious move, but there are so many people that don’t stay in touch with their SEO consultant.  You should not be fooled into thinking that communicating with your SEO consultant is completely up to you.  You will want to make sure that they know to contact you as well.  If they update you often and ask you for more information, this is always a good sign.

Agree on Attainable Goals

Don’t believe unrealistic claims.  For instance, some firms may say that they can move you to the first page on the search engines in just a matter of days.  SEO companies should never promise this.  It is simply not realistic.  You should focus on attainable goals for your SEO.  It can sometimes be difficult, and you may struggle from time to time, when it comes to building your rank.

See Links and Check Them

The SEO company that you are working with should have some guidelines set forth that will show you how they get their links.  They should also be able to explain their updates and processes to you in a way that you will understand them.  Sometimes companies will say one thing and do another.  You should check the links that they obtain to ensure that they are sticking to their rules and regulations.  You can also find out if they are using spammy techniques to build links.

Learn About SEO

This is probably the most important thing for you to take away from this article.  Your SEO consultant can tell you a lot about SEO and how to boost your rankings, but should you believe it all?  You won’t want to just take their word for it.  Instead, learn everything that you can about it.  This will help to ensure that you are on the same page as your consultant.

Anil Valvi
Founder of Dynastic Tech & Digital Marketing Consultant, Product Designer, Technologist & Inventor. Passionate about Online Advertising and Social Media.
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