Conversion Rate Optimization is all about understanding your target audience and what makes them tick. CRO tools are essential to gaining that insight, but you don’t necessarily have to invest in a new tool every time you want to dig a little deeper. In fact, often all you have to do is take advantage of the more advanced features of your current tools.
Here are 5 tricks for how to get deeper visitor insight without investing in new tools.
We all know by now that the increasingly over-populated digital landscape of content marketing makes it almost impossible to ensure that your message is heard, especially by your “influencers”. These highly recognized experts make them a coveted audience, due to their ability to sway the opinions of so many others.
What can you do to get their attention? While a large and booming virtual megaphone would be oh-so-helpful, I haven’t found one yet.
However, in the absence of said large and booming virtual microphone, I have found something else and it’s rather awesome: growth hacking.
A/B testing is much more difficult and complex than most vendors and blog posts would have you think.
There are literally hundreds of ways to screw up your A/B tests and if you aren’t careful, testing can easily do more harm than good to your online business.
In this article, 10 CRO experts with extensive hands-on experience will reveal their biggest A/B testing mistakes so you can learn from them an avoid these pitfalls yourself.
When you have a new blog, you need to do something for it. Yes, you need to increase your blog ranking so that you can get more organic traffic coming in.
Additionally, if you are a new blogger, you should make sure not to make any mistakes that will keep your blog ranking in low place. Why is that?
That’s because many newbie bloggers will invariably make mistakes in their blogging habits. And unfortunately, those mistakes can bring their new blog into permanent low ranking that won’t help it to attract traffic at all.
There are a variety of different areas that businesses find themselves overspending. If you are an up and coming business, some of these areas may come as a shock to you.
Small business owners will likely use accurate financial statements each month to help them focus on their budgeting. Most business owners will get these from a bookkeeper, but do they really understand what they say? If not, then overspending is a lot easier. Businesses that overspend are usually not in full control of their finances.
There are two overlooked costs that are typically involved when it comes to overspending. They may appear to be unimportant, but when you take a look at them over a long period of time it can be much more apparent. These include:
Here are a few questions that you should ask yourself before you decide whether or not equity finance is right for you:
#1 Is your company a registered limited company?
If you want to take full advantage of equity finance, then you will have to have a registered limited company. This will allow you to allocate company shares to the investors that are outside of the company. If you don’t know if you should move to a limited company structure, then you will want to weigh the pros and cons.
I’m Jason Acidre, born and raised in the Philippines. I started out as a Pro-Counter strike Gamer and was an aspiring musician, before I entered the world of Search.
Now, I currently work as a Marketing Consultant for Doubledot Media Ltd., a New Zealand-based Web Development Company who serves more than 400,000 Internet professionals worldwide through brands such as Affilorama, Salehoo, Traffic Travis and many more.
If you’re looking for a way to generate more leads and better leads from your online marketing campaigns, add lead validation to your process.
Lead validation is a human activity that adds depth and detail to computer- generated analytics.
The lead validator listens to recordings of phone inquiries and reads website form submissions to separate true sales leads from non-lead conversions.
Atul Tandon, a veteran nonprofit marketer who has been instrumental in taking World Vision from a $350 Million dollar organization to over $1 Billion in annual revenue, once said, Donating is an irrational decision. And hes right. If you think about it, when you donate, you give money to an organization and receive no material benefit in return. In fact, in most cases the benefit usually goes to someone else.
But there is a benefit to the donor. That benefit, however, is much more difficult to define, and it depends on who the donor is and whats motivating them to give. Some give out of a sense or duty or responsibility. This is typical of the older generations of donors, while younger donors need to be inspired in order to give. They need to know that they will be making a difference.
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