Blog Posts

99.4% Lift in Conversions by Tweaking 4 Basic Elements on a B2C Landing Page

In the ever-raging battle for higher conversion rates and better sales, it can be tempting to go straight to the more extravagant landing page make-overs. However, in many cases, simple tweaks of basic components can yield impressive lifts. Here’s a case study where tweaking 4 basic elements on a B2C

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How Your Privacy Policy Affects Sign-Ups – Surprising Data From 4 Different A/B Tests

I recently tested four different privacy policies on a sign-up form on the home page of a betting community. The results were quite surprising as the variations had drastically different impact on sign-ups – from an 18.70% drop in sign-ups to an increase of 19.47%.

In this article I’ll show all four variations, run

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Links, Backs and Local Search: An Interview with Dr. Michael Dorausch

I talked to Michael Dorausch (a.k.a. Dr. Mike), a real Los Angeles Chiropractor (ADIOLA). Also Planet Chiropractic guy, SEO Speaker, Distance Runner, Author and Photographer..

Michael has an impressive background in both chiropractic and online marketing. Through marketing his business and his site for chiropractors, he’s become well-rounded in SEO,

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